Learning how to optimize your website for SEO and conversions is crucial for your site’s success.
It’ll ensure your website is working exactly as hard as it should.
If you have good SEO, you can attract more traffic and get more opportunities to convert potential customers.
And a website optimized for conversions typically has better metrics, such as time on page and bounce rate, which means that Google might rank it higher.
The following tips and strategies will teach you how to optimize your website for both SEO and conversions so you get the both of best worlds.
What is SEO?
SEO stands for “search engine optimization.” It’s the process of increasing your website traffic through search engine results.
This helps your website become more discoverable. When potential customers search terms related to your brand, they’ll have a better chance of discovering your website and becoming a customer.
Imagine you have a fitness business. You offer dieting and workout tips on your website.
You also have an article about losing weight. With good SEO practices, a person searching a keyword like “how to lose weight” might have a better chance of finding that article—and therefore, your brand.